ML capabilities within the ATD enables optimization of media spend to achieve campaign KPIs by concurrently leveraging data from three separate channels. As the offering uses Infomo powered telco DSPs and our own ION Exchange, we remove artificial constraints like volume of trading restrictions. This will enable SMEs to leverage our Programmatic offering along with their existing Search and Social channels.

Data from your past campaigns are ingested and the ML engine is primed to predict based on past results. It learns from every campaign and insights from one campaign are used into the next. The automated “transparent” process handles everything from media planning to campaign execution and optimization of spend. With machine learning, larger datasets can be leveraged for optimization using ordinary ad-ops skill-sets.